Keyword Research
Keyword Research for Beginners: A Repeatable 7-Step Process
Stop guessing what your customers search for. This is the exact seven-step process we use to build a keyword map for every client project.
Beginner friendly No coding required
The SEO Starter Pack: let's get you in front of your ideal clients
A practical, easy-to-understand SEO pack that helps you win higher search rankings and more website traffic — without hiring an agency.
Our SEO work has been featured in
It's tough, isn't it?
You know SEO matters. It just feels like a mountain to climb.
You have heard of SEO. You can clearly see the benefits of getting to page one of Google. But whenever you look into it, the information out there is confusing, technical and contradictory.
You do not have time to get your head around it all. So you look for an SEO agency — and they charge thousands every single month.
So you do nothing. You leave it. And that is exactly what your competitors are hoping for.
- Blog posts that never rank for anything
- Quotes from agencies that cost more than your marketing budget
- Twelve browser tabs of conflicting advice
What happens when you neglect SEO?
Three things that quietly cost you money
None of them are dramatic. They just slowly limit how many people ever find you.
01
A lack of leads & sales
Only a small percentage of visitors ever buy. Service businesses convert around 2.35% of traffic into email sign-ups. If 100 people visit your site a month, the maths simply does not work.
02
Hours lost to social media
When a website does not bring traffic, you compensate on social. It can work — but it can eat hours every single day. SEO keeps working at 3am while you sleep.
03
Paying out for expensive ads
Ads are fine, but the moment you stop paying, the traffic stops too. Organic search gives you a steady stream of visitors long after the work is done.
Introducing…
The SEO Starter Pack
Everything you need to get your website ranking for your main search terms, get more traffic, and ultimately get more leads and sales. Written for business owners, not developers.
A video library walking you through SEO step by step
Believe it or not, SEO does not have to be technical and boring. You get a video course that walks you through optimising your website, one short lesson at a time.
We cover everything from title tags to optimising your images. Learn it once and you will know how to optimise every future page you publish.
- 18 lessons, 5–12 minutes each
- Watch over the shoulder, then copy the steps
- Captions and downloadable transcripts
A comprehensive SEO planner & checklist
Every time you create a page or blog post, work through our checklist so nothing important gets missed. It is the checklist we developed over years of building websites — we have a version on the studio wall and use it daily.
- Excel and Google Sheets versions
- Print-friendly PDF for your desk
- 27 checks grouped by intent, structure and technical
The "SEO Supercharger" method
If you want results fast, this is the single strategy that can lift your rankings more than anything else. You get step-by-step training showing exactly how we have used it in our own business.
Includes our unique tools and templates, so the fiddly part is already done for you.
- The prioritisation matrix: what to fix first
- Outreach and internal-link templates
- A worked example from start to finish
Anything extra?
Three bonuses inside the pack
Bonus one
Interactive SEO planner
Doing SEO well requires planning: which keywords to target, where you rank now and what your audience actually searches for. The interactive planner turns that into one clear sheet.
Bonus two
SEO toolbox
A breakdown of exactly which tools we use after a decade of testing — for keyword research, content ideas and spotting ranking opportunities. Free options included.
Bonus three
Printable keyword planner
Plan keywords before you write. With the printable sheet you can map which keywords you want to rank for against each individual service or product you sell.
0Business owners trained
0Total value inside
0Checks on the checklist
0Years doing this work
Interesting, eh?
But what will this actually help me do?
Better website experience
Funny thing: what is best for Google is usually best for your visitor. The changes we teach improve your copy and navigation as much as your rankings.
Higher search rankings
Higher rankings are not exciting on their own. What is exciting is what follows: more traffic, more enquiries and more sales from people already looking for you.
More sales on autopilot
We are not going to pretend SEO is the only channel that works. But get it right and you gain organic traffic 24/7 without living inside social media.
Try the numbers
What would a traffic lift be worth to you?
Move the sliders to match your website. The calculator uses your own conversion rate and average sale value, so the result is your number — not an industry average.
This is an illustration, not a forecast. SEO results depend on your market, your competitors and how consistently you apply the work.
0Visitors / month
0Enquiries / month
0Revenue / month
What do others think?
Testimonials
Real results from business owners who did the work themselves.
★★★★★
“I'm ranked number 1 in the world for my main keyword.”
I was ranking on the fourth page of Google. Now I'm ranked number 1 in the world for my main keyword. Martin and Lyndsay have really helped me understand SEO.
Aidan LeeOwner, FitRoots
★★★★★
“I've seen my organic traffic double.”
While working with Martin and Lyndsay, I've seen my organic traffic almost double. I've been fully booked with fantastic clients for the past 3–4 months.
Clare MurphyPhotographer
★★★★★
“Page one for eleven service keywords.”
I worked through the videos over two weekends. Three months later we were on page one for eleven service keywords and the phone genuinely rings more.
Sophie WhittakerFounder, Bright Interiors
★★★★★
“Finally, SEO explained like a human.”
I'd bought two other courses and given up on both. This one is the first that explained why, not just what to click.
Priya RamanNutrition coach
★★★★★
“Our enquiry form went from 3 to 19 a month.”
The keyword planner alone was worth it. We rewrote six pages using the checklist and our enquiries went from 3 to 19 a month.
Rachel ObiDirector, Northgate Lettings
★★★★★
“I stopped paying £900 a month for nothing.”
We'd been with an agency for a year with no reporting. Now I do it myself in a couple of hours a month and rank better than we ever did.
Mia DelaneyOwner, The Copy Room
Who are we?
About Martin & Lyndsay
We run a digital agency that helps business owners get more leads and sales from their websites.
We have built websites one-to-one for clients who have seen their rankings and traffic soar. We run a membership where we teach members exactly how to get their websites and content ranked, with plenty of page-one results. And we work with consulting clients to get them onto the first page of Google.
We don't just talk theory. We do what we teach, and we keep testing it on our own business first.
Yup, I know what you're thinking…
The two objections we hear most
The good thing about SEO is that done correctly, it saves you time. Your website and content rank on Google and bring in leads and sales, without you relying so heavily on posting every day.
Realistically: about three hours to watch the training, then roughly twenty minutes per page you optimise. Most members do one page a week and are through their main service pages within a couple of months.
It is highly frustrating when you spend hours on a post and it ranks for nothing. Nine times out of ten that is because the post was written before the keyword research, so nobody was searching for that angle.
We do not want you wasting time on content that cannot rank. Follow the process in the pack and you will pick topics with demand — and know how to tell before you write a word.
Tactics that try to trick the algorithm stop working. The fundamentals — matching search intent, clear structure, fast pages, genuine authority — have held up through every major update for more than a decade. That is all we teach.
Is this right for you?
Let's be honest about the fit
You are the right fit if…
- You want more traffic to your website
- Your website is not perfect, but it explains what you do and is easy to navigate
- You do not want to pay an SEO company right now
- You do not mind doing some "website stuff" yourself
- You are prepared to invest a little time now for long-term rankings
You are not the right fit if…
- You do not have a website yet
- Your website does not appeal to your target audience or direct them anywhere
- You do not want to go anywhere near your website
- You want to use shady black-hat SEO tactics
Not sure? Email us and we will tell you honestly if it is not for you.
How much?
One payment. Everything included.
| SEO video training — step by step | $99 |
|---|---|
| A comprehensive SEO planner | $49 |
| SEO Supercharger method | $89 |
| Interactive SEO planner | $49 |
| SEO toolbox | $49 |
| Printable keyword planner | $49 |
| Total value | $384 |
The complete pack
One-time fee · +VAT if applicable · lifetime access
- All 18 video lessons & transcripts
- SEO planner (Excel, Sheets & PDF)
- The Supercharger method training
- Interactive planner & printable keyword sheets
- The SEO toolbox list
- Free updates whenever we refresh the training
Secure checkout · instant access on release day
Pre-order price ends in
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Free to read
Latest from the SEO blog
Long, detailed guides — the same material we teach inside the pack.
On-Page SEO
The On-Page SEO Checklist: 27 Checks for Every Page You Publish
The checklist we keep on the studio wall. Twenty-seven checks covering intent, structure, internal links, images, schema and the human stuff Google actually rewards.
On-Page SEO
Title Tags & Meta Descriptions That Actually Earn the Click
Rankings are only half the job — someone still has to click. Here is how to write titles and descriptions that lift click-through rate without keyword stuffing.
FAQ
Question? We've got the answer
You get your own login details for an online portal that houses everything: the video training, the planners, the templates and the bonuses. Nothing is posted to you, so there is no waiting and no shipping cost.
Yes. There is no coding anywhere in the pack. Everything we teach happens in the normal editing screens of your website, and every video shows you exactly where to click. If you can write a page on your own site, you can do this.
No. The principles apply to WordPress, Squarespace, Wix, Shopify, Webflow and hand-built sites alike — you only need access to the back end of your own website. Our demo videos use WordPress, so on other platforms a setting may sit in a slightly different place.
The core video library is roughly three hours, broken into bite-sized lessons of five to twelve minutes. Most people work through it over two or three evenings and then use the checklist for every page they publish afterwards.
Yes — the pack is included in our membership programme, so if you are already a member there is no need to buy it separately. Log in with your existing details and you will find it in your dashboard.
Most of the pack is downloadable, so we cannot offer refunds once you have accessed the portal. Please read our refund policy in full before buying, and email us first if you are unsure whether it is right for you.
Let's get you on page one
Ready to stop guessing at SEO?
Everything you need to rank your own website — training, checklists, planners and templates — for one payment of $47.