Diagnostics
SEO Health Audit
From $290
A 60-point technical, on-page and content review of your website, delivered as a plain-English report with a prioritised fix list.
Explore this serviceFor businesses that publish and want it to count
Content & Blog SEO
Publishing is not a strategy. We brief, structure and optimise content that answers a real query better than the pages currently ranking — and we refresh the posts that have started to slide.
From $650/mo · fixed scope, fixed price
The detail
Briefs your writer can follow, and a refresh cycle that keeps rankings
Most blog content fails for one of three reasons: nobody searches for the topic, the post does not answer the query it targets, or it was published once and never touched again. All three are fixable.
We work on a monthly cycle: four briefs, editorial review of the drafts you produce (or ours), on-page optimisation at publication, and a quarterly refresh sweep of older posts that are losing positions.
A blog that earns its keep: fewer posts, each one targeted, structured and maintained.
Everything included
- Four content briefs a month from your keyword map
- Each brief: target cluster, intent, angle, required sections, word count
- Competitor SERP analysis so the brief beats what already ranks
- Editorial review of drafts against the brief, with tracked comments
- On-page optimisation at publication (metadata, links, schema, images)
- Internal link insertion from existing pages to new posts
- Quarterly refresh sweep of decaying posts
- Monthly reporting on impressions, positions and assisted enquiries
Typically a 30-minute call before anything is agreed.
Process
How the work runs
Five stages, all visible to you as they happen.
Plan the month
We pull the next four priorities from your keyword map and confirm them with you.
Write the briefs
Each brief analyses the current top results, then specifies the angle, structure and evidence needed to beat them.
Draft & review
Your writer drafts (or we do). We review against the brief and mark what is missing.
Publish & optimise
Metadata, internal links, images, schema and indexing checks at publication.
Refresh & report
Each quarter we sweep older posts for decay and rewrite the ones worth saving.
Deliverables
What lands in your inbox
Monthly briefs
Four detailed briefs a month, in a format writers actually like working from.
Optimised posts
Published, linked and marked up — not just uploaded.
Refresh log
Which posts were refreshed, what changed and what happened to their positions afterwards.
Questions
About this service
Either. The standard retainer covers briefs, review and optimisation; you or your writer produce the draft. Writing can be added at a per-article rate if you would rather we did all of it.
For most small businesses, two genuinely good posts a month beat eight thin ones. We plan four briefs so you have a buffer and can choose.
Taking a post that used to rank and rebuilding the parts that have decayed: outdated facts, missing sections that competitors now cover, weak internal linking, and a title that no longer matches how people search.
Three months, because nothing meaningful happens in content SEO inside four weeks. After that it runs month to month with 30 days' notice.
Also useful
Other services
Diagnostics
Foundations
Keyword Research & Strategy
From $390
We map what your ideal clients actually type into Google, group it by intent and turn it into a page-by-page plan you can action.
Explore this service
Implementation
On-Page Optimisation
From $540
Titles, meta descriptions, headings, internal links, images and schema — rewritten and implemented across your money pages.
Explore this serviceLet's get you on page one
Want this done properly, once?
Tell us about your site and we will send a fixed-price scope within two working days.