Who are we?
A working studio, not a course factory
We build and rank websites for clients every week. The SEO Starter Pack is simply the process we already use, written down and filmed.
The short version
We don't just talk theory
We run a digital agency that helps business owners get more leads and sales from their websites. We have built websites one-to-one for clients who have seen their rankings and traffic soar, we run a membership where we teach members exactly how to rank their own content, and we work with consulting clients to get them onto the first page of Google.
That matters for one reason: everything in the pack has been tested on real businesses with real money at stake — including our own. When a tactic stops working, we find out because our own rankings move, and we update the training.
We are deliberately small. Two people, a limited number of projects at a time, and no account managers between you and the person doing the work.
The team
Two people, one very long checklist
Martin Huntbach
SEO strategist & co-founder
Martin has been doing SEO for small businesses since 2009. He runs the technical and strategy side of the studio and has a well-documented weakness for spreadsheets.
- Technical SEO, audits, keyword strategy
- 17 years in search
Lyndsay Cambridge
Content & on-page lead
Lyndsay turns keyword research into content people actually want to read. She writes most of the training inside the SEO Starter Pack.
- Content, on-page optimisation, training
- Writes most of the pack
Our story
How the pack came about
Martin starts building websites and quickly discovers that a beautiful site nobody can find is a very expensive business card.
After enough missed title tags, the SEO checklist gets printed and pinned above the desk. It is still there.
Owners who could not justify a monthly retainer wanted to be taught instead. We started running the training informally.
The training, the planner, the templates and the toolbox, packaged so a beginner can work through it alone.
And the training gets refreshed every time something meaningful changes in search.
What we believe
Four things we won't budge on
No black hat
Nothing we teach or do relies on tricking an algorithm. Tactics that need hiding are tactics that get penalised.
Real numbers
Reporting comes from Search Console and analytics, including the months where nothing much happened.
Teach, don't gatekeep
If you would rather do it yourself, good. That is why the pack exists and why the blog is free.
Say no honestly
If SEO is not your bottleneck, we will tell you — even when that means turning down the work.
Our SEO work has been featured in
What do others think?
People we've worked with
“I'm ranked number 1 in the world for my main keyword.”
I was ranking on the fourth page of Google. Now I'm ranked number 1 in the world for my main keyword. Martin and Lyndsay have really helped me understand SEO.
Aidan LeeOwner, FitRoots
“I've seen my organic traffic double.”
While working with Martin and Lyndsay, I've seen my organic traffic almost double. I've been fully booked with fantastic clients for the past 3–4 months.
Clare MurphyPhotographer
“Page one for eleven service keywords.”
I worked through the videos over two weekends. Three months later we were on page one for eleven service keywords and the phone genuinely rings more.
Sophie WhittakerFounder, Bright Interiors
“Finally, SEO explained like a human.”
I'd bought two other courses and given up on both. This one is the first that explained why, not just what to click.
Priya RamanNutrition coach
“Our enquiry form went from 3 to 19 a month.”
The keyword planner alone was worth it. We rewrote six pages using the checklist and our enquiries went from 3 to 19 a month.
Rachel ObiDirector, Northgate Lettings
“I stopped paying £900 a month for nothing.”
We'd been with an agency for a year with no reporting. Now I do it myself in a couple of hours a month and rank better than we ever did.
Mia DelaneyOwner, The Copy Room
Let's get you on page one
Want us to look at your website?
Book a 30-minute call. If the pack would serve you better than a service, we will say so — it happens often.