Keyword Research & Strategy

If you target the wrong keywords, everything downstream is wasted: the writing, the links, the internal linking, the time. We map what your ideal clients actually type into Google, group it by intent, and turn it into a page-by-page plan.

From $390 · fixed scope, fixed price

Request a quote What's included

The detail

From a blank page to a twelve-month keyword map

Keyword research is not about finding the biggest numbers. It is about finding the terms where three things overlap: real search demand, buying intent, and a realistic chance of you ranking within a year.

We start with your services and your customers' own language — the phrases from your sales calls and enquiry forms — then expand outwards with keyword tools, competitor gaps, People Also Ask data and search console queries you already get impressions for.

You know exactly which pages to build, in what order, and what each one has to say to rank. No more writing on a hunch.

Everything included

Discovery session to capture your services, margins and target areas
Seed list built from your sales language, not a tool's autocomplete
Full keyword expansion across 4 data sources, de-duplicated
Search intent labelling: informational, commercial, transactional, local
Realistic difficulty scoring against your current authority
Clustering into page-level topics, so one page targets one cluster
Mapping to existing pages plus a list of pages you still need
A twelve-month publishing calendar with priority order

Get a quote for this

Typically a 30-minute call before anything is agreed.

Process

How the work runs

Five stages, all visible to you as they happen.

Discovery call

45 minutes on what you sell, what is profitable, where your clients are and which enquiries you want more of.

Seed building

We mine your sales emails, enquiry forms, call notes and Search Console for the language real buyers already use.

Expansion

Keyword tools, competitor gap analysis, PAA mining and related searches — everything into one sheet.

Scoring & clustering

We score each term for intent and realistic difficulty, then cluster terms that belong on the same page.

The plan

Clusters become pages. Pages get a priority and a month. You end up with a calendar, not a keyword dump.

Deliverables

What lands in your inbox

The keyword map

Every cluster with its primary term, supporting terms, monthly volume, intent label, difficulty score and the URL it belongs to.

Gap report

The topics your three closest competitors rank for and you do not, ranked by how winnable they are.

Publishing calendar

Twelve months of priorities: which page to create or rewrite, in which month, and what it should cover.

Questions

About this service

It varies by industry, but a typical project produces 400–1,200 screened terms grouped into 25–60 page-level clusters. Volume is not the point — the clustered plan is.

Not necessarily. The pack teaches you this exact process and includes the templates. Clients take the done-for-you version when they want the foundation right first time, or when they simply do not have the hours.

A blend — Search Console, Ahrefs, Google Keyword Planner and our own scoring sheet. The toolbox list inside the SEO Starter Pack names the free alternatives if you want to do it yourself.

No, this service ends with the plan and the briefs. Writing and optimisation is covered by our Content & Blog SEO service.

See all frequently asked questions

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