Terms & Conditions

Last updated 1 September 2026 · Effective 1 September 2026

1. These terms

These terms and conditions ("Terms") govern your use of seostarterpack.net, your purchase of the SEO Starter Pack and any other digital product we sell, and the supply of our SEO services. They form a legally binding agreement between you and Jammy Digital Ltd (company number 09283726), trading as SEO Starter Pack.

Please read them before you buy. By placing an order, creating an account or using the website you confirm that you accept these Terms. If you do not accept them, please do not use the site or buy the products.

These Terms were last updated on 1 September 2026. The version that applies to your purchase is the version published at the time you placed your order; we keep previous versions and will send you the applicable one on request.

Interpretation

• "Pack" means the SEO Starter Pack and all training, templates, spreadsheets, videos and bonus materials supplied with it.
• "Services" means the done-for-you work described on our services pages, as set out in an individual written scope.
• "Content" means everything published on the website, including articles, tools, images and code.
• "Business customer" means someone buying wholly or mainly for purposes relating to their trade, business, craft or profession.

2. Who we are

Legal name	Jammy Digital Ltd
Trading as	SEO Starter Pack
Company number	09283726, registered in England & Wales
VAT number	GB 204 1932 55
Registered office	Steam Mill Business Centre, Steam Mill Street, Chester CH3 5AN, United Kingdom
Email	[email protected]
Telephone	+44 1244 555 019 (Monday–Friday, 9am–5pm UK time)

3. Eligibility and your account

To buy from us you must be at least 18 years old and able to enter a binding contract. If you are buying on behalf of a company or other organisation, you confirm that you have authority to bind it, and "you" in these Terms means that organisation.

Your login

• Your login details are personal to you and must not be shared, sold or published.
• You are responsible for keeping your password confidential and for all activity under your account.
• Tell us immediately if you believe someone else has your details.
• We may suspend an account where we reasonably believe credentials have been shared, after asking you about it first except where delay would cause harm.

Accuracy of your details

You must give us accurate contact and billing information, and keep it up to date. We are not responsible for a failure to deliver access caused by an incorrect email address, an over-zealous spam filter or a full mailbox — though we will always try to help you fix it.

4. Orders, prices and payment

How a contract is formed

Your order is an offer to buy. We accept it when we send you a confirmation email containing your access details; at that point a contract exists between us. If we cannot accept your order — for example the product is unavailable, we cannot take payment, or we suspect fraud — we will tell you and will not charge you.

Prices

• Prices are shown on the website in US dollars and exclude VAT unless stated otherwise.
• VAT is added where applicable, based on the country you give at checkout. If you supply a valid VAT registration number for a business in the EU, the reverse charge may apply and VAT will be deducted.
• Promotional and pre-order prices are available only for the period stated. We may change prices at any time, but a change never affects an order we have already accepted.
• If a price is obviously wrong through a typographical error we may cancel the order and refund you in full, even after acceptance.

Payment

Payment is taken in full at the time of order by credit or debit card through our payment processor. We do not receive or store your full card details. If a payment fails or is later reversed, we may suspend access until the amount is paid.

Invoices

A VAT invoice is emailed with your confirmation. If you need it re-issued with different business details, email us within 30 days of purchase.

5. Your licence to use the Pack

When you buy the Pack we grant you a limited, non-exclusive, non-transferable, revocable licence to use it as follows.

You may

• Use the training, checklists, templates and spreadsheets for your own business, or for the single business that bought the licence.
• Download and print the materials for your own use and that of employees of that business.
• Apply what you learn to any website you own or operate.
• Adapt the templates for internal use within that business.

You may not

• Share, resell, sublicense, rent, lend, or give away the materials or your login.
• Upload the materials anywhere publicly accessible, including file-sharing sites, group drives outside your business, or a client-facing portal.
• Use the materials to deliver paid services to third parties, or to build a competing training product, without a separate written agency licence from us.
• Remove or obscure copyright notices, or present the material as your own work.
• Use automated tools to scrape, download in bulk or re-host the video content.

The licence lasts for as long as we make the Pack available, with no end date. It may be terminated if you materially breach these Terms — see section 11. Agency, team and multi-business licences are available; email us for a quote.

6. Digital content, access and cancellation rights

Delivery

The Pack is digital and is delivered by emailing you login details, normally within a few minutes of payment and in any event within 24 hours. Where you buy during a pre-order period, delivery is on the release date stated at the time of purchase.

Your right to cancel, if you are a consumer

If you are a consumer in the UK or EU you normally have 14 days to change your mind about a digital purchase. That right is lost once the content has been supplied and you have expressly consented to immediate supply and acknowledged that you lose your right to cancel — which is what you confirm when you tick the box at checkout and access the portal.

If you have bought but have not yet accessed the portal or downloaded any material, email us within 14 days and we will cancel and refund in full. See the refund policy for the detail, including the goodwill exceptions we apply.

Business customers

Statutory consumer cancellation rights do not apply to business customers. Our refund policy applies instead.

Availability and changes

We aim to keep the portal available at all times but do not guarantee uninterrupted access; maintenance, hosting incidents and third-party failures happen. We may update, improve or reorganise the content — including replacing a lesson where a platform has changed — and such updates are included at no extra cost. If we ever permanently withdraw the portal, we will give you at least 30 days' notice and make the materials available to download.

7. Terms specific to our services

Done-for-you work is governed by these Terms together with the individual written scope we send you. Where the two conflict, the scope takes precedence.

Scope, fees and timescales

• Each project has a written scope setting out deliverables, price, assumptions and dates. Work begins when you approve it in writing and, where applicable, pay the deposit.
• Fixed-price projects are invoiced 50% on approval and 50% on delivery unless the scope says otherwise. Retainers are invoiced monthly in advance.
• Invoices are payable within 14 days. We may charge statutory interest on late payment under the Late Payment of Commercial Debts (Interest) Act 1998.
• Timescales assume you provide access, information and feedback within the agreed windows. Delays on your side move the dates accordingly.

Your responsibilities

• Provide timely access to the systems we need (for example Search Console, analytics, your CMS) and keep it in place for the duration.
• Give one named point of contact with authority to approve work.
• Ensure you own or have licence to all material you give us to publish.
• Not engage another SEO provider to work on the same pages at the same time without telling us, since conflicting changes make results impossible to attribute.

Changes and cancellation

Additional work outside the scope is quoted separately before it starts. Either party may end a retainer with 30 days' written notice. If you cancel a fixed-price project after work has begun, we will invoice for work completed to that point and deliver what exists.

No guarantee of rankings

We commit to performing the work described in the scope with reasonable skill and care. We do not and cannot guarantee any particular ranking, traffic level, conversion rate or revenue outcome, because search results depend on factors outside our control including algorithm changes and competitor behaviour. Any figures we discuss are illustrations, not promises.

8. Intellectual property

All Content on this website and in the Pack — text, video, images, spreadsheets, code, structure and design — is owned by us or licensed to us and is protected by copyright and other intellectual property laws.

What you may do with website content

You may read, print and share links to our articles. You may quote a short extract for comment, criticism or review provided you credit SEO Starter Pack and link to the original page. You may not republish substantial parts of an article, translate it, or use it to train a commercial model without our written permission.

Deliverables from services

On full payment, you own the deliverables created specifically for you — audit reports, keyword maps, briefs and copy written for your site. We retain ownership of our underlying methods, templates, frameworks, scoring systems and any pre-existing material, and we keep the right to reuse those on other projects.

Your material

You keep ownership of everything you give us. You grant us a licence to use it for the purpose of performing the work, and you confirm you have the rights to grant that licence.

Reporting infringement

If you believe something on our site infringes your rights, email [email protected] with the URL, a description of the work and your contact details, and we will investigate promptly.

9. Acceptable use of the website

You agree not to:

• Use the site for any unlawful purpose, or in breach of these Terms.
• Attempt to gain unauthorised access to any part of the site, its servers or any connected system.
• Introduce malware, or conduct a denial-of-service attack.
• Scrape, crawl or harvest content or data at a rate that burdens our hosting, or in breach of our robots.txt.
• Reverse engineer, decompile or attempt to extract source from the site beyond what is visible in a normal browser.
• Impersonate another person, or submit false information in a form.
• Use our contact forms to send unsolicited commercial messages.

We may block access, with or without notice, where we reasonably believe this section has been breached, and we will report criminal activity to the authorities.

10. Our liability

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

If you are a consumer

We are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable skill and care. We are not responsible for loss that is not foreseeable, nor for business losses — if you use our products for a business purpose, the business limits below apply to that use.

If you are a business customer

• We exclude all implied terms, conditions and warranties to the maximum extent permitted by law.
• We are not liable for loss of profit, loss of business, loss of revenue, loss of anticipated savings, loss of goodwill, loss or corruption of data, or any indirect or consequential loss.
• Our total liability arising from or in connection with a contract, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total amount you paid us for the product or service giving rise to the claim in the twelve months before the claim arose.

Educational content

The Pack and our articles are educational material, not professional advice for your specific circumstances. You are responsible for the changes you choose to make to your own website. We strongly recommend taking a backup before making significant changes, and we are not liable for loss or damage caused by changes you implement.

Things outside our control

We are not liable for failure or delay caused by an event beyond our reasonable control, including hosting or platform outages, internet failure, changes to third-party services or search algorithms, industrial action, extreme weather, epidemic, or acts of government. If such an event materially affects a service we will contact you and either extend the timescale or, if the delay is substantial, let you cancel and refund the affected portion.

11. Suspension and termination

We may suspend or terminate your access to the Pack or a service, with immediate effect, if you:

• materially breach these Terms, in particular the licence terms in section 5;
• fail to pay an invoice within 30 days of a written reminder;
• share, resell or publish the materials;
• behave abusively toward us or our suppliers; or
• become insolvent, enter administration or cease trading.

Except where the breach makes prior notice inappropriate, we will tell you what the problem is and give you a reasonable opportunity to put it right. If we terminate for your material breach, no refund is due. If you terminate a retainer properly, you pay for work performed up to the end of the notice period.

You may close your account at any time by emailing us. Sections that are intended to survive termination — intellectual property, liability, governing law and any accrued payment obligations — continue to apply.

12. Complaints and dispute resolution

If something is wrong, tell us. Email [email protected] with "Complaint" in the subject line, describing what happened and what you would like us to do. We will acknowledge within two working days and aim to resolve within ten.

If we cannot resolve it between us, both parties agree to consider mediation before starting court proceedings. Nothing in this section prevents either party from seeking urgent injunctive relief, and consumers retain all statutory rights.

13. General

• Changes to these Terms. We may change these Terms for new orders at any time by publishing an updated version. Changes do not apply retrospectively to an order already accepted, except where required by law.
• Assignment. You may not transfer your rights under these Terms without our written consent. We may assign or subcontract our obligations, remaining responsible to you for performance.
• Third parties. These Terms are between you and us. No other person has any right to enforce them.
• Severance. If any provision is found unenforceable, the remainder continues in force.
• Waiver. A delay in enforcing a term is not a waiver of it.
• Entire agreement. These Terms, together with any written scope and our policies, form the entire agreement, and supersede earlier discussions except in the case of fraudulent misrepresentation.
• Notices. Notices must be sent by email to the addresses in section 2 and to the address you gave us, and are treated as received on the next working day.
• Governing law. These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK, you may bring proceedings in your local courts.

Related policies: privacy policy, cookie policy, refund policy.