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The full pack: eighteen video lessons with transcripts, the comprehensive SEO planner and checklist in Excel, Google Sheets and PDF, the SEO Supercharger training, the interactive SEO planner, our SEO toolbox list and the printable keyword planner. Bought separately these are worth $384.

You get your own login details for an online portal that houses everything. Videos stream in the browser; templates download as files you keep. Nothing is posted, so there is no shipping cost or wait.

Yes — as soon as your payment clears you receive login details by email, usually within a couple of minutes. If it has not arrived within fifteen minutes, check your spam folder and then email us.

Lifetime access to the version you bought, plus any updates we make to the training. If we ever retire the portal we will make everything available as downloadable files first.

Yes, the pack is included within our membership programme. If you are already a member there is no need to purchase it separately — sign in and you will find it in your dashboard.

Yes. What we teach is suitable for absolute beginners. There is no coding. Everything happens in the normal editing screens on the back end of your website, and every step is demonstrated on screen.

No website is perfect. But your website does have to appeal to your target audience and make it easy for people to find what they are looking for. SEO is pointless if you are driving traffic to a site that is not ready to convert it.

No. Everything in the pack applies as long as you have full access to the back end of your website. In the videos we use WordPress as the example, so if you use Squarespace, Wix, Shopify or Webflow a given setting may sit in a slightly different place — the principle is identical.

Around three hours to watch the core training, then roughly twenty minutes per page you optimise. Most members do one page a week alongside their normal work.

Usually because the posts were written before the keyword research. The pack starts with finding out what people actually search for and how competitive those terms are, so you know a topic can rank before you write it.

We are a VAT-registered company and will charge VAT depending on your location. If you enter a valid VAT number at checkout it should deduct the VAT for you.

All major credit and debit cards. Card details are handled by our payment processor — they never touch our servers.

Most of the content included in the starter pack is downloadable, and for that reason we cannot offer refunds once the portal has been accessed. Please read the refund policy in full before you buy — and if you are not sure the pack is right for you, email us first and we will tell you honestly.

Single licences cover one business. If you want access for several people or several client businesses, email us and we will quote a team licence.

We collect only what we need to give you access and to send you the emails you asked for. The full detail, including how long we keep things and how to get your data deleted, is in our privacy policy.

Yes — five services, from a 60-point audit through to local SEO. You can see them all here. We take a limited number of projects at a time, so there is often a short wait for implementation work.

No, and nobody honest does. We guarantee the work described in your scope, done properly, reported transparently. Anyone promising a specific position on a competitive term is either guessing or planning to target terms nobody searches for.

Chester in the north west of England. We work with clients across the UK, Ireland, the US and Australia — everything is done over email and video calls.

Within one working day, usually much faster. If it has been longer, your message has almost certainly landed in a spam folder somewhere — please try again.